Project BG161PO001/3.2-02/2011/004 “THE COLORFUL FACE OF DOBRUDZHA” is implemented by the Dobrich Municipality, in partnership with municipalities Dobrichka, Balchik and Kavarna.
The project, which started on 13th of August 2012 and lasts for 24 months, is financed under Operational Program “Regional Development” 2007-2013, co-financed by the European Union through the European Regional Development Fund.
The project aims to develop a regional tourism product based on the natural, historical and cultural resources of the four municipalities, targeting a wide consumer audience, offering off-season opportunities and promoted in a modern and efficient manner. The following activities are set to be implemented in fulfillment of the project objectives:
Development of new tourist routes, offering specialized, medical, nature and cultural tourism, through which seasonality and concentration in sea resorts could be avoided. The routes represent the tourist resources of the new destination “The colorful face of Dobrudzha” – sun, sea, beautiful nature, ancient past and modern present. These include more than 30 natural and historical sites, combined in balanced and interesting tours, adapted to the demands and the expectations of tourists from different age groups with different interests, some of them particularly suitable for tourists who are visiting the Black Sea resorts.
The image and product presentation of the new tourist destination “The colorful face of Dobrudzha” through a set of marketing and advertising products including multimedia, print, Internet and other products and techniques, appropriate for the communication, presentation and positioning of the destination. The goal is to visualize the newly developed tourist routes in an adequate, interesting and modern way, within a general concept for an effective market positioning and integrated presentation to the final beneficiary – the tourist.
Participation in international tourist fairs in London, Berlin, Bucharest and Sofia for the purpose of presenting the developed regional tourism product to foreign tour operators and other tourism businesses, as well as direct communication with European tourists. The aim is to increase the number of tourists and attract non-traditional visitors to the region, with view of extending the tourist season.
A communication campaign to promote the tourism product, within which an Image Advertising Tourist Forum will take place – three events. During the events, more than 60 representatives of the project’s target groups – tour operators and travel agents, tourist businesses, non-governmental organizations engaged in tourism-related activities – will be provided with information and access to the newly developed tourist routes.
The successful implementation of the project activities will affect directly the representatives of the tourist industry as a major distributor of the project deliverables, increase the number and type of visitors to the region, lead to the overcoming of seasonality and improve the image of the region. Through the project activities, “The colorful face of Dobrudzha” will be established as a tourist brand on the national and global tourist market.
Beneficiary: MUNICIPALITY OF THE TOWN OF DOBRICH
Partners: Balchik, Kavarna and Dobrichka Municipalities
Project value: 486 245.16 leva
ERDF co-financing: 413 308.38 leva
Co-financing from the national budget: 48 624.52 leva
Financial contributions of partner municipalities: 24 312.26 leva